Brand Kit

Everything you need to represent Spawned. Logo files, colors, typography, and usage guidelines for designers, videographers, and partners.

Logo

Our logo represents a retro computer with a terminal displaying "spawned" - symbolizing creation and building through code.

Primary Logo

Use on light backgrounds

Download SVG

On Dark Backgrounds

Logo works on any background
Download SVG

Logo with Wordmark

Use this combination when space allows. The wordmark should always be set in Inter Bold.

Minimum Clear Space

Maintain clear space equal to at least 25% of the logo height on all sides.

Colors

Click any color to copy its hex value.

Primary

  • Purple 500
    #8b5cf6
    RGB: 139, 92, 246
    Primary brand color, CTAs
  • Purple 600
    #7c3aed
    RGB: 124, 58, 237
    Hover states, accents
  • Indigo 500
    #6366f1
    RGB: 99, 102, 241
    Gradients, secondary accents

Neutral

  • Zinc 900
    #18181b
    RGB: 24, 24, 27
    Primary text, headings
  • Zinc 700
    #3f3f46
    RGB: 63, 63, 70
    Secondary text
  • Zinc 500
    #71717a
    RGB: 113, 113, 122
    Muted text, captions
  • Zinc 200
    #e4e4e7
    RGB: 228, 228, 231
    Borders, dividers
  • Zinc 100
    #f4f4f5
    RGB: 244, 244, 245
    Backgrounds
  • Zinc 50
    #fafafa
    RGB: 250, 250, 250
    Page background

Accent

  • Green 400
    #4ade80
    RGB: 74, 222, 128
    Success, positive states
  • Amber 500
    #f59e0b
    RGB: 245, 158, 11
    Warnings, token features
  • Red 500
    #ef4444
    RGB: 239, 68, 68
    Errors, destructive actions

Brand Gradient

background: linear-gradient(135deg, #8b5cf6 0%, #7c3aed 50%, #6366f1 100%);

Typography

We use Inter, a clean and modern sans-serif typeface optimized for screens.

  • Inter
    Primary typeface
    Google Fonts

    @import url('https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap');

Display

  • 48px / Bold (700) / Line height: 1.1

Heading 1

  • 36px / Bold (700) / Line height: 1.2

Heading 2

  • 24px / Bold (700) / Line height: 1.3

Heading 3

  • 20px / Semibold (600) / Line height: 1.4

Body text

16px / Regular (400) / Line height: 1.6

Small text

14px / Regular (400) / Line height: 1.5

Voice & Tone

How we communicate as a brand.

We are

  • Direct – Clear, concise communication
  • Empowering – Help users build and create
  • Technical – Knowledgeable but accessible
  • Modern – Forward-thinking, innovative
  • Trustworthy – Reliable and honest

We avoid

  • Overly complex jargon
  • Hype without substance
  • Condescending explanations
  • Empty promises
  • Corporate speak

Usage Guidelines

Do's and don'ts for using our brand assets.

Do

  • ✓ Use the logo with adequate clear space
  • ✓ Maintain the original logo proportions
  • ✓ Use approved brand colors
  • ✓ Reference "Spawned" with capital S
  • ✓ Use Inter font for all text

Don't

  • ✕ Stretch or distort the logo
  • ✕ Change the logo colors
  • ✕ Add effects like shadows or outlines
  • ✕ Place on busy or low-contrast backgrounds
  • ✕ Use the logo smaller than 24px

Downloads

Download our complete brand assets package.

Questions about brand usage? Contact us at legal@spawned.com